Personalized labels

Personalized labels for the B2B sector

Personalized and individualized products have long been an effective marketing tool and companies have recognized the potential and benefits of this customer approach. Today, products can be designed and customized to meet specific customer expectations and address the customer directly, individually and personally. The personalized labels from unieketiket.nl help you build a personal connection with your customers, address them personally and thus convince them to buy your product.

Personalization is a trend

The best-known example of personalized bottle labels and different names on the product is Coca Cola. Ferrero reached a similar level with its Nutella campaign, where individual labels with names and bar codes also ended up on the jars of the nut-nougat cream. Other manufacturers now let customers personalize their favorite chocolate (Chocri) or granola (MyMuesli). Adidas and Nike provide athletic shoes with freely selectable design, color and pattern. The possibilities are endless, producing personalized labels at unieketiket.nl is feasible for you too!

Types of personalization

Thanks to digital printing, products can be personalized easily and in many different ways. We present to you some possibilities:

1. Different names

One way to personalize is to print a different name on each product. This way, you awaken the passion for collecting in your customers, because who wouldn’t want a soft drink with their own name on it? To carry out the printing of different names, we need a list of all the names from you, from which we then generate the individual labels.

2. Barcode/QR code

Another option for personalization is to put a special code with individual data on the packaging, such as a barcode or QR code. This code can then be scanned and takes the customer to a specific Web page, plays a video, provides more information about the product or introduces a special promotion.

3. HP Mosaic

HP Mosaic is personalization software linked to our digital printing machines. This software generates individual variations of a pattern to be printed immediately prior to the printing process. From the printing result, no two labels are the same! The unique designs enable an individual customer approach that focuses full attention on the product and anchors it firmly in people’s minds.

4. Augmented reality

Augmented reality has long been one of the top topics in the automation of production processes. This new technology is also becoming more popular and increasingly used in the packaging industry. Labels can be provided with a code (for example, from Zappar), which can then be scanned with the right app and then take the customer to another world.

5. Sequential numbering and bar codes.

Of course, it is also possible to apply sequential numbering, for example, if you want to offer “numbered bottles” of a special product by having a unique number printed on the label of each bottle. Also, a series of different barcodes can be printed in one production and delivered sequentially on one roll.

Our materials

Basically, all products or product packaging can be personalized with an individual label. Whether bottles or cans, self-adhesive labels on rolls or adhesive labels on sheets. You can freely choose the desired material for your personalized label from our different paper types and films. Do you want your label to be a real eye-catcher? Then choose one of our finishes such as hot foil stamping or relief embossing. Here you get an overview of our numerous paper types and films. So you can choose the ideal material for your personalized labels to suit the product and your needs. If you have any further questions, please contact our customer service. We will be happy to advise you in detail about our materials.

Personalization also for smaller runs

The team at unieketiket.nl, as specialists in B2B self-adhesive labels, has been thinking about how to implement the idea of personalization at the lowest possible cost. We also want to offer this special option to companies that handle smaller print runs than the aforementioned large companies. Personalized labels are the ideal solution to personalize products quickly and cost-effectively without the costs getting out of hand. Labels on sheets cannot be personalized by default. If you do require personalized labels on sheets, the order is created as a classic roll label and then manually cut into individual sheets.

Are you interested in personalized bottle labels or other individual labels? If so, please contact us to discuss your requirements and ideas with us. You can reach us Monday through Friday from 9 a.m. to 5 p.m. at (+31) (0)30 808 05 97. Of course, you can also send an e-mail to: info@unieketiket.nl. We will be happy to advise you!