Tips and Tricks – for designing labels, tags and stickers

Good design is a must

The label is every product’s calling card. A well-designed label is part of attractive and compelling packaging and can determine whether the product ends up in the customer’s shopping cart or goes unnoticed on the shelf. Packaging and label should be a team: They should fit together, support each other and match the product. At the same time, the product itself should not be pushed into the background. The specifics and characteristics of the product must be conveyed to the general public and communicated specifically to the desired target group. Now, if this all seems complicated to you, we can reassure you. Because it is not at all! If you take a few tips to heart, (almost) nothing can go wrong with label design:

1. The right material

One of the most important decisions when designing labels is the material. Depending on the requirements that your product and thus the label must meet in everyday life, you should choose the material carefully.

We would like to give you two brief examples: For example, if your product is exposed to moisture, we generally recommend foil labels, such as PP or PE vinyl materials. An additional finish, such as foil laminate, can also protect against moisture. Your product is sold in a small bottle? If so, we do not recommend thicker paper, as there is a risk of it coming off small bottles.

So you see: Choosing the ideal material depends on more factors than just appearance. Depending on your requirements and the type of packaging, you should consider or rule out different materials. Our help-tool for this: the free sample book.

2. Ensure good readability

Not only must a label be attractively designed, but the information must also be accurate and easy to read.

• Choose fonts that are large enough to be read: to check, print out the design yourself. Is the text still readable even for visually impaired people? Make sure you print the design at 100%. We recommend a minimum font size of 7 pt.
• Avoid pixalated images, we recommend using only vector graphics.
• Also make sure you comply with the legal requirements and regulations for product labeling that apply to your product and industry.

3. Create a design that appeals to your target audience

The label design should not only fit the product, but it should definitely appeal to the desired target audience. Find out what is important to your target audience, what they want and what design appeals to them. AND: make sure that promises are kept. Nothing irritates customers more than false promises or deception.

An example: You advertise with the slogan vegan or sugar-free? Then make sure this is really the case. Don’t make false promises you can’t keep and don’t use these guarantees just to follow a trend or to make your product sell better.

Is your product truly vegan, contains no additives or is it especially natural? Super! Then convey this through matching colors, materials or images and make customers feel that your product is exactly what they need. Do you still have no idea how your label should look and be designed? Then we would like to invite you to read on!

Have your labels designed

Those who cannot design themselves usually consult a graphic designer or an agency. As a professional label printing company, we are committed to printing high-quality and attractive labels. Good printing results and satisfied customers make us happy. To also make those who do not know how to design a label themselves or how to deliver the design correctly for printing happy, we offer a design service.

Suitable for all industries and products, our design service combines label design, creation of print-ready files and a proof of the design on the material of your choice to convince yourself of our print quality and label design. The starting point for the design service is our basic package. It consists of:

Optionally, you can order further designs, types, shapes and services. Personalizations and individualizations with HP Mosaic or elements with Augmented Reality are no problem and are also easy to add into your order. An important advantage: Throughout the entire design process, you are in contact with our graphic designer as your direct point of contact.