Spring cleaning for your brand: time for a breath of fresh air!

Spring represents renewal. We sort, clean and refresh our environment. But have you ever thought about doing the same for your brand? A strong brand evolves with your business and market trends. So it is essential to regularly review your image. In this blog, our senior designer Emir Ramic shares expert design tips with you! Make sure you don’t miss them! From your corporate style and message to your product packaging and labels, a fresh, consistent look ensures that your brand remains professional and recognizable.

Are you ready to dust off your brand this spring? Follow the steps below:

Step 1: Take a fresh look at your brand

Take a moment and critically assess your brand. Does it still align with your business goals and your customers’ expectations? Ask yourself the following questions:

• Does your brand still align with your mission and values?
• Is your brand message clear and unique?
• How is your brand performing against the competition?
• Does your communication style fit your target audience?

Assessing your brand objectively will give you insight into what works and where improvements are possible or even necessary.

Emir: “Let’s face it, how many times have you created a design that was more to your taste than the client’s? A redesign is your chance to fix that, focusing on changes that will benefit your client.”

Step 2: Refresh your visual identity

A strong brand must be recognizable and attractive. Your logo, color palette, typography and packaging design influence the perception of your customers.

• Is your label design still modern?
• Does your logo still have a fresh look?
• Could your packaging use an update?
• Does your brand exude unity throughout?

Often a major change to your packaging is not necessary, but even small corrections and adjustments can have a big impact. After all, your labels are the first thing your customers see.

Emir: “Big brands constantly revamp their designs, often so subtly that you hardly notice. Small tweaks, like a new icon or a cleaner logo, keep them relevant. Doubting a big change? Test a special edition, such as a summer theme, to increase appeal and engagement.”

Step 3: Clarify your message

Has your business evolved? Perhaps you’ve expanded your product range or reached a new audience. Make sure your message reflects these changes.
Clearly show what sets you apart from competitors:

• A greener image? Choose sustainable labels.
• Luxury look or premium positioning? Go for high-quality finishing touches or professional design.
• Tune your tone of voice to your message and target audience.
• Set achievable goals and plan monthly, quarterly and annually.

Emir: “Your target audience may be 25-35, but each new generation has different expectations, such as sustainable packaging or an updated brand message. Evaluate your product positioning regularly to respond to market trends.”

Step 4: Ensure consistency

A strong brand is a consistent brand. Make sure all your media – website, social media, packaging – convey the same message.
TIP: Work with clear brand guidelines so your team knows how to communicate your identity consistently and effectively.

Emir: “Update your design, but stay true to your brand style. That way you show customers that only the look is changing, while the familiar product remains the same. This retains loyal customers and attracts new ones.”

Time for action!

Want to give your brand a fresh, professional look? Then start with the basics: your labels and packaging. At unieketiket.nl, we are happy to help you with custom labels that perfectly match your updated brand identity. Is a small change to your existing labels enough? You can confidently leave this to our print file service. Is it time for a brand new design? Our creative design service will create the designs that perfectly fit your products, all according to your wishes and ideas of course! Order your labels now for a fresh reboot of your brand!

Sources:

Mcwilliams, L. (26 mei, 2023). Spring Cleaning for you Brand: laurenmcwilliams.laurenmcwilliams.co.uk/blog/spring-cleaning-for-your-brand

The King Agency, (24 april, 2024), New Beginnings: 3 Ways To Spring Clean Your Brand:
thekingagency.com/new-beginnings-3-ways-to-spring-clean-your-brand/