Innovative labels for dietary supplements:

In the world of dietary supplements, packaging is as crucial as the product itself. After all, a first impression can mean the difference between attracting or repelling a potential customer. With the emergence of advanced finishing techniques for self-adhesive labels, dietary supplement brands are entering a new era of product presentation. In this blog, we discuss the innovations that lend themselves perfectly to product labels in this sector, specifically digital spot varnish and the use of silver paper or foil.

Digital spot varnish: a revolution in texture and appearance

Digital spot varnish is a revolutionary technique that takes the appearance of labels to the next level. This technique uses digital processes to apply a glossy, slightly tangible coating to specific areas of the label. This creates a striking visual and tactile effect that sets products apart in a saturated market. Labels for dietary supplements lend themselves very well to this technology by, for example, highlighting the brand name or certain health claims, attracting consumer attention and improving brand perception.

Silver paper or foil: metallic flair

Silver paper offers a unique opportunity to give product labels a distinctive and eye-catching look. The metallic sheen of this paper captures light in a way that ordinary white or colored paper cannot match. When combined with color printing, this creates a visually appealing depth and complexity that captures the attention of consumers. In an industry where competition is fierce and shelves are crowded, silver paper can play a key role in differentiating a brand.

The impact of new technologies in label printing

For the dietary supplement industry, the new digital printing techniques not only provide the aforementioned aesthetic benefits, but offer even more advantages:

• Cost-effectiveness: Digital printing techniques that allow cost-effective production of small batches of great labels are a real game changer for startups and small and medium-sized companies introducing a new product or rebranding an existing one.
• Flexibility: The flexibility and adaptability of new digital techniques enable brands to respond quickly to market trends and consumer preferences. In addition, the improved quality of labels produced with digital techniques allows brands to personalize labels or tell a story to create an experience beyond the product itself.

Conclusion

Ongoing developments in the world of self-adhesive labels are opening new doors for creativity and innovation in the dietary supplement industry. Whether creating a luxurious look with digital spot varnish or harnessing the unique effect of silver paper, these technologies provide brands with the tools to present their products in a unique and attractive way. These innovations not only improve product aesthetics, but also offer flexibility, personalization and an opportunity to stand out in a competitive marketplace.