Embossed labels: subtle seducers

Where these days (almost) everything is about perfect looks, it is the details that provide extra impact. A good example is the use of blind embossing and embossing on labels. Read what makes these artisanal finishes so special and how they can contribute to an exclusive brand experience.

What are blind embossing and embossing?

Blind embossing and relief embossing are traditional techniques in which a design detail is pressed upwards into the label material using an embossing plate. With blind embossing, this technique creates an element that is mainly tactile, while relief embossing creates a tactile and visible three-dimensional shape.

What makes these finishes so special?

• 3D effect: Especially for embossed labels, the design has an extra visible dimension that stands out immediately. By embossing important elements of the design, such as logo or product name, you ensure that your product immediately stands out and your brand identity is reinforced.
• Luxury and emotion: Blind embossing and embossing are associated with luxury. It takes an artisanal process to create a three-dimensional effect. And this is then clearly visible on the label: this is something very special. It cannot escape the user that this is a quality product. And that is exactly what distinguishes a brand from the masses.
• Sensory experience: Whereas standard labels have to rely solely on their visual appearance, labels with blind embossing and embossing offer the possibility of a special physical experience by touching the label. This experience provides an advantage that should not be underestimated: touching a label with a subtle blind embossing evokes a feeling of authenticity. This is due to the artisanal nature of the label and the need we have, especially in this digital age, to experience “real things”. This makes this experience with the product more impactful and creates a memory of the product and even a sense of connection to it.

Conclusion: A stable customer relationship thanks to an embossed label